Why Do You Need Facebook Ads?
Updated: Sep 17, 2019
Why Do Realtors Need Facebook Ads?
The simple answer is this...there is no better way to put your ad in front of the people you want to target at such a low cost.
Facebook Ads can replace all the old school methods like flyers, postcards, door knocking, etc and for SO much less than those traditional methods. Besides the cost savings, there is also a huge time savings. You aren’t going door to door to have conversations, your ad is doing the engaging for you. Even while you are asleep, people are able to engage with your content. That's some serious leverage!
Please keep in mind that everything that we will focus on in this FREE program is aimed at accomplishing one of three goals: Maximizing Convenience, Increasing Speed and Earning Attention as inexpensively as possible.
Simply, we want to help you spend as little time and money on your business as possible, while still maximizing the attention you earn...all so you can grow your business. Facebook Ads does this by ensuring that your message, branding and values are put in front of as many like-minded individuals as possible.
We know that people will want to work with you when they feel as though you understand what they need. It’s pretty much that simple. Just so you know, there really is a systematic way in which you can create that understanding and comfort level with people. You already know how to do this intuitively, you just have not thought about it as a step by step process. That's because it's something you do naturally.
Our first step with building your Social Media presence is to make sure people know who you are. Simple right? They can’t trust you if they don’t know you exist. Second, we are going to let people know what you stand for and what makes you unique. In short, we are going to be authentic and share what makes you “you” by sharing the things you like and the things that you are passionate about. Lastly, we are going to then focus our attention on those folks that have willingly connected with you and your content, as those will be the people that will want to work with you.
Think about that process… It’s a sped up version of how your best friend became your best friend. They learned you were alive. You then determined that you both shared some common beliefs and values. From there, a level of trust was built. Once there was trust, there wasn't anything you wouldn't do for that person. That’s it!
By sharing your authentic self as often as possible you will automatically attract the people who will want to work with you and repel the people who won’t. You will come to learn that repelling the wrong people is just as important as attracting the right people. The good news is, you do both at the same time when you post often and authentically.
Ok…now a little bit about Lead Generation. As we touched on earlier, Lead Generation is the act of attempting to identify people who are looking to buy and/or sell a home NOW so that you can collect their information and contact them directly.
At the end of the day, there are two opposing methodologies in attracting business. Those two methods being hunting and a farming. The first is Lead Generation, which is very much a hunting kind of methodology and the second is branding which is a farming based process. With Lead Generation you are chasing the business as opposed to building a branding machine that will (over time) allow the business to come to you.
So is there anything wrong with going after business? Not at all! You need some of both in your business, but the goal is always to have the business come to you and that can only be done through branding.
But back to Lead Generation for a second longer... So how do you generate leads? Easy…you generate leads by putting out valuable content that people, who are unfamiliar with you, would willingly agree to engage with. You created something that ended up in their Facebook feed and it stopped them in their tracks. More importantly, they stopped in their tracks because your content was potentially valuable to them in some form or fashion. Today, that value can be created with a list of homes, more info about a house in their desired neighborhood, school ratings, etc.
Remember, at its most basic, lead generation is simply an exchange of value. You are offering something that the person on Facebook found valuable enough to trade their contact information for. That's it.
We have run TONS of ads over the last 3 years and we have learned what does and doesn't work. In just one more week, I will be sharing some of the Ads with you. You are free to use them as a guide when creating your Ads. I can't wait to FINALLY get this out there to share. Thanks for taking the time to read this post!